COMMISSIONED BY MINISTRY OF SOUND
COMMISSIONED BY TOM KIRK.
CO-DIRECTOR - MIKE ISTED, PLUS EDITOR, 3D ANIMATION AND VFX.
COMMISSIONED BY PARLOPHONE RECORDS.
DURING MY TIME WORKING IN-HOUSE AT WARNER MUSIC’S CREATIVE PRODUCTION STUDIO, THE FIREPIT (LATER RENAMED WARNER MUSIC ENTERTAINMENT) IN 2018. UNFORTUNATELY, NONE OF THESE LYRIC VIDEOS WERE EVER RELEASED DUE TO A MISCOMMUNICATION BETWEEN THE LABEL AND THE STUDIO REGARDING VIDEO BRANDING. THE VIDEOS WERE INTENDED TO ADHERE TO THE BLUE, BLACK, PAINTERLY AESTHETIC OF THE DIVIDE ALBUM COVER, BUT THIS VISION WAS NEVER PROPERLY IMPLEMENTED ACROSS THE PROJECT.